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The book has a clearly formulated structure to introduce students to international business.It follows a comprehensive, logical, and graded approach based on the concept, environment,structure, and strategy of international business. It uses contemporary research alongside upto-date examples and current statistics to track global developments in the field of internationalbusiness. The book also has the broadest possible geographical coverage as it explores emerging business practices in Africa TNCs from Latin America the emergence of Vietnam,Indonesia, and Turkey as business forces to reckon with and foreign trade in India. To provide a well-rounded perspective on a topic, it emphasizes the facts as well as the associated debates surrounding them. In addition, it incorporates several pedagogical features designed to arouse the interest of students and engage them in the subject. ISBN - 9788131790366
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Pages : 248
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