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Description: Inspire your students with this brand new textbook written especially for the new Applied Business As qualification. Designed specifically for the AS course and/or Year 1 of the A2 course, it is filled with contemporary examples from real businesses, providing students with the practical knowledge they need to succeed in business.
Key features include:
• In the real word… - an example from the real world of business to place the issues covered in perspective
• Just do it! – short exercises that will encourage students to apply the concepts they have learnt
• Business Know-How – topics to research to provide information for both coursework and examination
• The Problem + the Solution – an in-depth exercise or case study featuring a real-world business situation
• The Theory – key theoretical concepts that underpin the practical world of business
• Test Your Understanding – quick-fire questions to re-cap on the key issues covered
• Aim Higher – extended questions to challenge and stretch your more able students
• Key Word Glossary – definitions of the key terminology students need to know in each units
• Assessment Hints and Tips – invaluable to help prepare students for exams and coursework.
The book’s contents closely mirror the Edexcel specification, and all units required for AS success are here, including those from the AS Single Award [Investigating People at Work, Investigating Business and Investigating Marketing] and the As Double Award -Investigating Electronic Business, Investigating Customer Service, Investigating Promotional and Investigating Enterprises).
In full colour throughout, with plenty of diagrams and illustrations, this book is designed to motivate your students in their study of Business and give them confidence to readily apply the skills they have learnt.ISBN - 9780340907221
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Pages : 368
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