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In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years – in some cases, by more than 20 per cent. The choice of products on offer is immense, and customers are inundated with a vast range of goods, costing very little money.
In this compelling, powerful and shocking account of society’s greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as easyJet, Wal-Mart, Aldi, Hennes and Mauritz, and Disney and reveals some substantial paradoxes in their business strategies.
Contents: The Age of Cheap : Why everything is getting cheaper • The axis of evil in the economy : Wal-Mart, China and the internet • The Wal-Martizationof our society: How we are all becoming Wal Mart • Teh Models for present day rationlization: Aldification, McDonaldization, Starbuckification etc. • Faster, better, cheaper: Intensified time markets drive the age of cheap • No frills: On the illusions of the service economy • What is worth what? Prices in the Age of Cheap • The next chapter : The new normally in globalizing marketsISBN - 9788175545885
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Pages : 206
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