0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Business to Business Marketing
 

Business To Business Marketing

by R.K. Sugandhi

  Price : Rs 395.00
  Your Price : Rs 355.50
Discount
10
In Stock
  This book systematically explains the basic principles and strategies involved in industrial and core sector marketing. A practice oriented approach is adopted throughout.

After defining the role of marketing in the contemporary business environment, the book highlights the distinction between consumer and core sector marketing. It discusses the basic requirements of core sector marketing and emphasises technology as a cutting-edge tool in marketing.

It then highlights the importance of Customer Relationship Management (CRM) in securing customer satisfaction and loyalty.

Market research and business forecast are discussed next, followed by competition analysis and strategies for competitive advantage. Various ways of maximising returns and market share are then detailed.

The basic qualities and skills required in a successful marketing executive are highlighted next.

The book concludes with a detailed exposition of e-Business and e-Marketing. Practical examples and actual cases are included throughout the book to illustrate the various principles and strategies. With its detailed analysis and contemporary flavour, the book would be extremely useful for both experienced and aspiring marketing executives.
ISBN - 9788122413991
 


Pages : 364
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
Customer Relationship Management
by R.K. Sugandhi
10%
Business to Business Marketing
by R.K. Sugandhi
10%
Thyristors:Theory and Applications
by Sugandhi, R.K.
10%
Business to Business Marketing
by R.K. Sugandhi
Books of Similar Interest
15%
Harold Bloom: Towards Historical Rhetorics
by Peter de Bolla
15%
Principles of Management - Edition 01
by Ganguly/ Bhadury
10%
Management Briefs: Project Management
by Dermot Duff John Quilliam
22%
Eat. Delete.
by Pooja Makhija
10%
CISSP Practice Exams
by Shon Harris
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection