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  Continuum-Viva Research Methods: Analysing Media Texts
 

Continuum-Viva Research Methods: Analysing Media Texts

by David Parker, Andrew Burn

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  The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. ISBN - 9780826464705
 


Pages : 90
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