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In today`s economic scenario, entrepreneurial development has assumed increased significance because the objective of industrial development, regional growth and employment generation depend greatly on it. In fact, entrepreneurial development is a key to economic development. Similarly, small business enterprises today constitute a very important segment in the Indian economy and are also closely linked to entrepreneurial and economic development. This book provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research. Written in a clear style, with coherent and logical organisation of themes, the book also offers effective visualisation of key ideas to facilitate students` course planning and study.
Salient Features
Student-centric: Classroom-simulative and written in a simple lucid language
Thorough coverage: The coverage includes the conceptual framework on entrepreneurship development and management of small business enterprises, as well as modern enterprises, cottage and village industries
Excellent pedagogical features: Numerous pedagogical features like Chapter Starters, Learning Objectives, Highlights, Snapshots, Revision Box, Key Words, and References
Industry-institute interface: Enriched by the author’s own industrial experience, the concepts linked to real-life situations, bringing integration between industry and institute
Self-learning exercises: Numerous exercises like project work, case study–based activities, assignments etc. at the end of chapters
Case study–centric: Real-life cases in the Indian context for discussion and analysis Includes two university model question papers with solutions ISBN - 9788131767801
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Pages : 544
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