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In this groundbreaking new book, psychologist Ros Taylor examines the latest theories on creative thinking and the prerequisites needed for any individual or organization to flourish. Including a pioneering new study taking in , participants, plus interviews with leaders from organizations around the world, Creativity at Work delivers astounding results, revealing common misconceptions around what creativity is and helping you to discover how to maximize your own unique approach to creativity.
Providing a fascinating journey through popular psychological thinking and an illuminating take on the neuroscience behind every idea, Creativity at Work provides tools and techniques to ensure teams and organizations can- innovate effectively and sustain that competitive edge. Along with examples of creative practices in industries around the world including India, China, the United States and the United Kingdom, it also contains insights into the most creative organizations in the world including Google, Starbucks, Diageo and Innocent.
This thought-provoking and practical guide will help you enhance your creativity, deliver and develop initiatives with confidence and ensure you are never stuck for an idea again. ISBN - 9780749466664
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Pages : 216
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