0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Branding in a Competitive Marketplace
 

Branding In A Competitive Marketplace

by Rajat K Baisya

  Price : Rs 450.00
  Your Price : Rs 409.50
Discount
9
In Stock
  In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment.



The book has numerous real-life examples from brands like Mortein, Kingfisher, Godrej, Canon, Ujala, and Nirula`s to illustrate its points. It also includes live cases to highlight the elements of branding that made those brands successful. These cases also show how marketers methodically projected their brand`s superiority over competitors` and succeeded in winning the consumer`s mind-space. The book has been designed to provide brand marketers with systematic lessons on strategic thinking, strategic planning and strategic actions.

ISBN - 9788132110590
 


Pages : 268
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
9%
Branding in a Competitive Marketplace
by Rajat K Baisya
10%
Aesthetics in Marketing
by Rajat K Baisya, G Ganesh Das
Books of Similar Interest
20%
Globalisation of Indian Economy
by N. Vinayakaram
15%
BCOM
by Carol M. Lehman, Debbie D. DuFrene, Mala Sinha
Process Evaluation of Rural Development Programmes
by Arul Anees
22%
Collins Business Secrets – Leadership
by Michael Heath
15%
Integrated Advertising, Promotion and Marketing Communications, 3/e
by Clow & Baack
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection