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Shopping is perhaps the most ubiquitous of all tourist activities and an extremely important leisure pursuit, yet its complexities, meanings and practices are not well understood. This book presents a broad and comprehensive examination of the phenomenon of shopping as a tourist and leisure activity. Issues related to consumption and identity is identified as they relate to leisure and tourism. Traditionally, most research on shopping has highlighted the activity’s utilitarian and economic functions; however, this work also examines the hedonistic, or leisure motivations and contexts.
Many issues and concepts are examined in detail in this work under the scope of leisure versus work in shopping and consumption. Issues covered include shopping as a form of tourism and motivation for travel, shopping as a secondary attraction, or an activity undertaken while travelling for other reasons, and souvenirs as a crucial part of the consumptive behaviour of tourists. This book explores the issues and implications of various shopping and retail venues in tourism. It also examines management issues related to location, shop design, merchandising, customer service and human resources. Several locations where shopping dominates much of the tourism scene are looked at in detail.
Contents: Leisure Consumption, Shopping, and Tourism • Consumption, Leisure, and Tourism • Recreational Shopping, Leisure and Labour • Shopping and Shopper Typologies • Utilitarian Shopping • Leisure Shopping • Leisure Shopping at Home • Shopping Tourism • Shopping as a Form of Tourism • Tourist Shopping • Shopping as a Vacation Activity • Tourists and the Need to Shop • What Tourists Buy: The Ubiquitous Souvenir • Souvenir Origins and Meanings • Handicrafts and Traditional Arts as Souvenirs • Shopping Venues and Contexts • Souvenir Shops • Supermarkets / Grocery • Stores and Clothing Stores • Department Stores • Malls • Outlet Centers • Airports • Railway Stations and Harbors • Duty-Free Shops • Highway / motorway Service Centers • Museums and Heritage Sites • Wineries and Distilleries • Special Events and Theme Parks • Craft Villages • Tourist Shopping Villages • Street Vendors • Craft Markets • Management Issues for Place and People • Location, Location, Location • Shopping Venue Design • Merchandise Layout • Merchandising • Management and Planning Principles in Shopping Tourism • Managing People in Tourism and Leisure Shopping • CommunitiesISBN - 9788130902975
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Pages : 222
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