Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Profitable Customer Engagement : Concept, Metrics and Strategies

	Profitable Customer Engagement : Concept, Metrics And Strategies by V Kumar
	Price : Rs 795.00
	Your Price : Rs 715.50

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

ISBN - 9788132113409

Pages : 340

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

20%

Theory Of Machines (Pb 2017)
by Kumar V

Potential Minor Fruits of Indian Sub-Continent
by Vani V. Sudha, Priya B. Tanuja, Viji C.P., Kiren Kumar G.N.

15%

GATE MENTOR 2015: Computer Science and Information Technology
by Ajay Mittal, Dr. Naveen Aggarwal, Santosh Kumar, Sengar V Anand

Nursery and Plantation Practices in Forestry
by V. Kumar,

20%

Theravada Buddhist Devotisonalism in Ceyon, Burma and Thailand
by V.V.S.Saibaba, With a foreword by Vijay Kumar Thakur

Books of Similar Interest

Accounting For Managerial Decision B.Com 6th Sem. MG Uni.
by Jain S.P., Narang K.L.,

15%

Software Project Management, 4/e
by Hughes

10%

Loving Your Work
by Fifty Lessons

Financial Decisions BBA Mysore 5th Semester
by Shashi K. Gupta , Anju Gupta

10%

Sources of Economic Growth
by sivasubramonian k

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Profitable Customer Engagement : Concept, Metrics And Strategies

by V Kumar