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  The New Strategic Brand Management (Creating and Sustaining Brand Equity Long Term)
 

The New Strategic Brand Management (Creating And Sustaining Brand Equity Long Term)

by Jean-Noel Kapferer

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The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. ISBN - 9788175542914
 


Pages : 512
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