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Description
The Truth About Innovation transforms today`s most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to:
increase creativity
encourage collaboration
co-create with customers
overcome indifference
make ideas into money
thrive on change...and much more.
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author`s research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved.
The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness.
Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking aha` as you read each page.
For Sale in Indian subcontinent only ISBN - 9780273719120
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Pages : 264
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