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Thinking about starting an e-business? Daunted by the dot-com shakeout? In this practical new guide to the perils and pitfalls-and enormous opportunity-of e-business today, the message is clear: keep the faith, but keep your eyes wide open. Whether you’re starting a new enterprise or changing your current operation and implementing e-business strategies, The E-Business Book is designed to help you master the tools that will give your business staying power. In lively, straightforward terms, informed by loads of real-world examples of Internet initiatives that have worked, author Dayle Smith lays out a dozen essential steps for entrepreneurs building a solid plan for long-term success. Among other things, this e-business road map will show you how to Flesh out your e-business concept Investigate the competition “circuit-test” your business model before you roll it out market your products, services, and Web site build alliances create a strong business team ISBN - 9788176493376
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Pages : 270
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