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	The Big Idea, 2/E by Robert Jones
	Price : Rs 295.00
	Your Price : Rs 265.50

This book will make you look at the marketplace and see what???s going on??? a fascinating account of how people???s needs are being met.??? Evening Standard To be successful in the new economy. Organizations need something more substantial than ???vision,??? something deeper than ???brand.??? Only a radical emotional big idea will give you a space that rivals can???t invade. In this lucid and provocative book, Robert Jones has analysis 50 of the world???s biggest, and talked to the people behind them. Drawing on their experience, he shows how to find, communicate and manage your own big idea. ???an important read that will probably leave you wondering is my idea big enough???? Marketing Week ISBN - 9781861975683

Pages : 224