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Principles of Management has been written as per the syllabus of West Bengal University of technology (WBUT) for its CSE, IT, ECE, EE, AI, Electrical, Electronic and Mechanical Engineering students. The book will prove extremely useful for them as it uses simple language and diagrams to explain the various concepts and issues. All aspects of management, including financial, marketing, operations, technology and customer management as well as key areas like decision making, leadership, planning and corporate social responsibility have been comprehensively dealt with. • Thorough coverage of the syllabus • Inclusive discussion of various approaches to key issues in management • Simplification of complex concepts for easy understanding • Liberal use of diagrams and figures • Comprehension exercises at the end of each chapter ISBN - 9789325961180
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