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The book entitled, Management of Multinational Corporations lucidly covers various aspects related to the management of multinational corporations. The author attempts to explain how MNCs perform different business functions, such as marketing, operations, human resource and finance in different environments. It also describes how MNCs can operate successfully at the global level and respond flexibly to different national markets. To function effectively, they must understand the socio-political, cultural, economic and regulatory environment of the countries they operate in. Whether it is managing overseas operations, directing an international sales force, helping employees adjust to living and working in a foreign culture, or negotiating a deal with government as well as customers, such an understanding is essential for success. The author explores the theme in a sequential manner to make it easy for the readers to understand the theme. This book would be an invaluable source of information for students as well as general readers seeking knowledge of business corporations.ISBN-9788182203815
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Pages : 396
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