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  Strategic Marketing Management: Planning, Implementation and Control 0003 Edition
 

Strategic Marketing Management: Planning, Implementation And Control 0003 Edition

by Colin Gilligan, Richard M. S. Wilson

  Price : Rs 895.00
  Your Price : Rs 760.75
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  Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty. ISBN - 9780750659383
 


Pages : 867
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