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Strategic Marketing Management: Planning, Implementation And Control 0003 Edition
by Colin Gilligan, Richard M. S. Wilson
Price :
Rs
895.00
Your Price :
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760.75
15
Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty. ISBN - 9780750659383
Pages : 867
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