| |
Management involves the process of leading and directing all or part of an organization, often a business, through the deployment and manipulation of resources—human, financial, material, intellectual or intangible. Business communication is nothing but the communication between people within the organization for the purpose of carrying out business activity, and it may be oral, verbal, and written.This text provides extensive knowledge of the principles of management and business communication in two parts. The first part specifically provides insights into the way management is taught and used these days, and the relevance it plays in the modern business environment. The second part emphasizes the role of communication in the day to day business and its importance as a tool to drive business.
Salient Features
Extensive coverage of topics like organization, leadership, tools of communication, drafting and different types of communication, which provide effective tips for improving communication skills
Question bank at the end of every chapter with probable examination questions for practice
Use of pedagogical elements like learning objectives, figures, boxes, summary, short-essay-type questions and essay-type questions
Appendices comprising model question papers that include short questions and answers for all chapters
ISBN - 9788131759554
|
| |
Pages : 480
|