| |
This student-friendly, practical and example-driven book gives students a thorough knowledge of business communication, covering all the major communication topics included in MBA syllabi across the country. The book teaches students how to communicate effectively and efficiently with the help of a chapters on communication theories, numerous exhibits, anecdotes, extensive role plays, hundreds of end-of-chapter questions, etc. The lucid language and the easy-to-follow structure of the book make this an invaluable resource for the MBA student.
Salient Features
This book covers all the major topics which are taught as part of the Business Communication course in management schools around the country.
It focuses on theoretical as well as practical methods of effective communication through numerous real-life examples, exhibits, anecdotes, etc.
Extensive role plays have been provided at the end of the book that are designed to help students apply their theoretical business communication knowledge to practical workplace situations.
ISBN - 9788131758656
|
| |
Pages : 440
|