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Discourses On Strategic Management 2Nd Edition
by Dilip Roy
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The text presents a systematic route for planning, which has been explained, in main, with a single case analysis. This has been done with an aim to develop, among the readers, requisite analytical acumen for strategic planning. There is an extensive coverage of tools and techniques for environmental analysis and diagnosis, identification of internal capabilities and generation of strategic alternatives for making the final strategic choice. Implementation aspects have been dealt with in details. In addition, checklists and analytical methods have been provided to induce objectivity in the thinking process.
ISBN-9788184121384
Pages : 340
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