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Reviews:
"A ‘come-on-this-journey-with-me’ kind of a book. And what a rewarding journey it is. Take it. Do it. Enjoy it. Profit from it."
Paul Dunn, Chairman of Buy1GIVE1 and co-author of the Firm of the Future
"Adopting and adapting many of the ideas covered by Peter had a profound effect on my business... This stuff really is simple, practical, and it absolutely does work."
Stuart Morrison, CEO of Western Electrical Limited
"Absolutely first-class insight, simplicity and clarity."
David Beaumont, Area Director, Commercial Banking - Devon & Cornwall at Llyods Banking Group and Non-Executive Director at South West Investment Group
"If profit improvement is your goal then this book is the best guide I have came across."
Mike sturgess, Chairman of SWAT UK, a leading organization that helps accountants comply with regulations, improve effeciency and increase profitability.
Description:
The Bottom Line on Getting your Pricing Strategy Right
Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line with almost immediate effect. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you. ISBN - 9780749467678
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Pages : 280
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