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	Igcse Study Guide For Business Studies by Karen Borrington, Peter Stimpson
	Price : Rs 695.00
	Your Price : Rs 625.50

Description: This Study Guide has been written especially for students preparing from the University of Cambridge International Examination IGCSE Business Studies syllabus. It provides all the explanation and advice students need to study efficiently for the exam.

- The subject is divided into topics.
- Each topic starts with a list of Key Objectives, which specifies the skills and knowledge that students need to acquire during the course.
- Where appropriate, there is also a list of Key Definitions.
- The Key Ideas sections outline the content and can be used by students to check that they know and understand the essential concepts for IGCSE Business Studies.
- Common misconceptions and errors and highlighted .
- Sample questions and answers and examiner"s comments show students how to improve their answers and increase their grades.
- Further questions (with answers at the back of the book) allow students to test their knowledge.

Written by experienced teachers and examiners, the series is endorsed by the University of Cambridge International Examinations.

Written specifically for the IGCSE Business Studies syllabus
Endorsed by the Universty of Cambridge International Examinations
Highlights common misconceptions and errors
Includes examiner"s hints on how to improve grades

Contents: Introduction • The purpose of business activity • Types of business activity • Forms of business organisation • Government and economic influences on business • Other external influences on business • Business costs and revenue • Business accounting • Cash flow planning • Financing business activity • Organisational structure • Managing a business • Communication in business • Motivation at work • Recruitment, training and human resources • Employee and employer associations • The market and marketing • Market research • Presentation of information • The marketing mix: product and packaging • The marketing mix: price • The marketing mix: promotion • The marketing mix: place • Factors affecting production • Factors affecting location • Business in the international community • Answers • IndexISBN - 9780719579011

Pages : 120