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h-CRM: The Key to Lifelong Business Relationships

	H-Crm: The Key To Lifelong Business Relationships by Kallol Das
	Price : Rs 195.00
	Your Price : Rs 175.50

Description: Customers are the ends of any business. And employees are the means. The concept of h-CRM is based on this fact. This book shows you step-by-step how to create lifelong happiness and prosperity.

"I find ‘h-CRM’ to be an effective package, which can help organisations and practicing managers to proactively think and implement some well-illustrated ideas in this book."– Rakesh Sarin, Vice-President, Wartsila India Ltd

"...The book is of a very high standard. It provides some very good thoughts that can be helpful to companies ... like the spiritual element in the concept of ‘h-CRM’." – Nandina Ramachandran, Vice-President, Kodak India Ltd.

Contents: ÷ The Smart Company

÷ Understanding Business

÷ What is h-CRM?

÷ Why Leadership?

÷ Identify your Core Values

÷ Important Concepts

÷ From Product to Experience

÷ Customer Service ÷ Understanding Customer Perceptions ÷ Creating Customer Delight ÷ Employee Perceptions and Delight ÷ Satisfaction Consistency Model ÷ What is Loyalty? ÷ Creating Customer Loyalty ÷ Creating Employee Loyalty

÷ Role of Technology ÷ Branding

÷ Managing Change

÷ Financing

÷ Final WordsISBN - 9788176499460

Pages : 244