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  Marketing Moves: A New Approach to Profits, Growth, and Renewal
 

Marketing Moves: A New Approach To Profits, Growth, And Renewal

by Philip Kotler , Suvit Maesincee , Dipak C. Jain

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  The new realities of the market place require a new set of tools and concepts. This guide provides a comprehensive way by offering a framework for embedding marketing into corporate strategy.ISBN-9781578516001
 


Pages : 193
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