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  Principles of Marketing: A South Asian Perspective, 13/e
 

Principles Of Marketing: A South Asian Perspective, 13/E

by Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan Ul Haque

  Price : Rs 825.00
  Your Price : Rs 676.50
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  Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

ISBN - 9788131731017
 


Pages : 620
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