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  Mass Affluence: Seven New Rules of Marketing to Today`s Consumer
 

Mass Affluence: Seven New Rules Of Marketing To Today`S Consumer

by Paul Nunes , Brian Johnson
  Price : Rs 1600.00
  Your Price : Rs 1440.00
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  Based on extensive research on far more affluent consumers with larger disposable incomes, the authors argue that the rules for mass marketing must be rewritten and outline seven new rules for capturing this largely ignored market.ISBN-9781591391968
 


Pages : 269
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