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The new edition of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively – from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing – along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in today’s retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector.
Key Features
Provides distinct perspectives on both retailing in India and in international markets
Treats in detail the buying & merchandising section with separate chapters on merchandise planning, buying, category management, private labels and pricing
Comprises 29 chapters under 5 major sections and includes topics on international retailing, multichannel retailing, rural retailing, consumer behaviour, legal issues, etc.
Discusses Indian case studies and examples among the global ones, for an easier understanding of the subject
Presents updates on recent retail concepts and initiatives practiced in retail organizations
Table of Contents
1. Introduction
2. Trends in Retailing
3. Retail Economics
4. Retail Strategies
5. International Retailing
6. Retail Formats
7. Rural Retailing in India
8. Mall Management
9. Merchandise Planning
10. Buying in Retail
11. Category Management
12. Pricing Strategies
13. Private Labels
14. Supply Chain Management in Retailing
15. Store Planning, Design and Layout
16. Retail Location Management
17. Retail Store Operations
18. Retail Legislations & Taxation
19. Managing Retail Personnel
20. Customer Service Management
21. Role of Personal Selling in Retailing
22. Consumer Behaviour
23. Retail Marketing & Advertising
24. Visual Merchandising and Displays
25. Franchising in Retailing
26. Retail Research
27. Retail Management Information Systems
28. Multichannel Retailing
29. Online Retailing (E-tailing)
ISBN - 9788179921517
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Pages : 504
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