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Harvard Business Review On Marketing (Paperback)
by Harvard Business Review Paperback Series
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595.00
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535.50
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The "Harvard Business Review Paperback Series" is designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. The articles in this collection provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.ISBN - 9781578518043
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