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"Read this book and you will know why traditional marketing is dead."
-Dr. Philip Kotler, S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University
"A Lot of companies talk about building their brands for the future, but they falter using yesterday`s ideas. Conquering Consumer space provides innovative yet practical ideas that marketers need to know if they want their brands to survive.
-Marting Horn, Senior Vice President, Strategic Planning & Research, DDB Worldwide
"A lively, fun, and fascinating primer on the intricacies of today`s consumer economy. Read Conquering Consumer space and you won`t be able to look at a brand again Without smiling and thinking/"
-Randall Rothenberg, Director of Intellectual Capital, Booz Allen Hamilton, and columnist, Advertising age
"Michael Solomon`s book moves thinking about brands to a new dimension by highlighting their role in defining and giving meaning to the world in which consumers live their lives. Anyone interested in brands will enjoy as well as learn form this book."
-Jim Williams, Director, Strategy and Research, Young & Rubicam EMEA
"Conquering Consumer space is the most level-headed and comprehensive book out there on branding, free of jargon and nonsense, it explains what products now mean to people, and how that is transforming the way we live, for better and for worse. I heartily recommend it."
-Jamer B. Twitchell, Professor of English and Advertising at the University of Florida and Author of Adcult USA and Living it Up
" An insightful look at how modern consumers use the brands around them to express their identities and to locate fellow tribe members. Youth marketing is about connecting with these tribes. Solomon provides a valuable roadmap to marketers who want to navigate the unfamiliar terrain of consumer space."ISBN 9788184050646
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