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Managing Indian Brands
by S Ramesh Kumar
Price :
Rs
495.00
Your Price :
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450.45
9
This book offers a conceptual insight into the vital linkages between concepts and strategies which revolve around brands and marketing concepts in the backdrop of Indian Marketing reality. The contemporary and topical issues have been dealt comprehensively and in a practical manner, thereby bridging the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.ISBN - 9788125913085
Pages : 368
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