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	Core Concepts In Fashion by Laura Portolese Dias
	Price : Rs 1360.00
	Your Price : Rs 1224.00

Core Concepts in Fashion was designed with the innovative fashion design, fashion marketing/merchandising and visual merchandising student in mind. It offers a hand son, comprehensive approach to acquiring the skills and knowledge it takes to succeed in today`s growing fashion industry. The content and style of the book describe in a fun and informative manner the three major areas of fashion: research, production, and marketing.

About the Author
Dr . Laura Portolese Dias, Shoreline Community College, Washington

Table of Contents
Chapter 1: Fashion Careers
Chapter 2: Fashion Terminology and the Merchandising Process
Chapter 3: Textiles and Design Development
Chapter 4: Historical Perspective
Chapter 5: Trend Forecasting
Chapter 6: Consumer Behavior in Fashion
Chapter 7: Marketing Fashion Products
Chapter 8: Global Sourcing
Chapter 9: Retailing in a Vibrant World
Chapter 10: Retail Buying
Chapter 11: Appendix and Cases isbn
9781259025730