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Book Summary of Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader
Ride your personal brand to the highest level in your field!
Discover Your CEO Brand gives you the tools for connecting with others authentically and building a powerful presence that extends beyond your typical spheres of influence. Learn how to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.
Key Selling Features
Features first-hand interviews with CEOs who attained top leadership positions by using Bates`s techniques
Bates has been interviewed by The New York Times, New York Post, Investors` Business Daily, The Boston Globe, and other periodicals, and she has appeared on Fox News, Fox Business, ABC, and other programs
About the Author
Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor.
Table of Contents
1. Why You Need a Brand: and Why Your Brand Matters
2. How Exceptional Leader Brands Are Built
3. Your CEO Brand: The Story of You
4. Brand Recognition: What Do People Say about You?
5. Leveraging Your Brand to Drive Spectacular Results
6. Personal Choices That Burnish Your Reputation
7. Communicate Your Leadership Brand
8. Social Media and Brand: What Today`s CEO Must Know
9. CEO Brand Disaster Avoidance Kit: Do No Harm
10. Your Personal Brand Team: People Who Make You Look isbn
9781259027666
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