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Product Management

	Product Management by M. Shiv Kumar
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Book Summary of Product Management
Table Of Contents

Introduction to Product Management
Organisation of Product Management
Product Planning
Product Innovation
Marketing Research for New Products
Market Segmentation and Target Markets
New Product Planning and Development Process
Product Life Cycle
Test Marketing
Product Positioning
Product Related Strategies
Product Diversification and Simplification
Product Modification and Deletion Decision
Marketing Mix Decisions for New Product
Competitive Strategic Decision
Selected Bibliography isbn
9788178668222

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