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Foundations Of Advertising Revised (Theory And Practice)
by S. A Chunawalla
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Book Summary of Foundations Of Advertising Revised (Theory And Practice)
Table OF Contents
1. Celebrating 100 Years of Indian Advertising
2. Advertising World
3. Fundamentals of Advertising
4. Fundamentals of Advertising
5. Types of Advertising
6. Advertising as a Career
7. Advertising Business
8. Campaign Planning and Creativity in Advertising
9. Advertising Budget
10. Media Selection
Planning
Scheduling and Strategy
11. Print Media
12. Electronic Media
13. Electronic Media: Radio
14. Media of the New Millennium “ Internet
15. Outdoor and Transit Media
16. Direct Marketing (DM)
Cinema and Miscellaneous Media
17. Message Design and Development isbn
9788184882001
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