Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Foundations of Advertising — Theory and Practice

	Foundations Of Advertising — Theory And Practice by K.C. Sethia S.A.Chunawalla
	Price : Rs 545.00
	Your Price : Rs 474.15

If someone were to ask me to autograph the 1st edition of this book published in 1985, I would oblige the person but would point out that it is no longer sensible to use an antiquity. So much has changed in the last two decades. It surpasses the entire body of knowledge in this field accumulated since 1905, the year from which advertising has been practiced here in India. The metamorphosis has been captured by the authors in successive editions, climaxing in the present seventh edition which presents a full blown entity of this subject in all its majesty. It covers the marketing, psychological, communicational, creative and production aspects of advertising. It also covers the important topic of media management. There are chapters on measuring advertising effectiveness and marketing research. It also pays its tribute to the stalwarts working in this field. To sum up, it is a complete and comprehensive text book on advertising.ISBN - 9789350245996

Pages : 744

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

22%

I Never Metaphor I Didn`t Like
by Mardy Grothe

10%

Plan B 3.0: Mobilizing to save civilization
by Lester R. Brown

10%

Reasoning & Aptitude 2014
by ME Team

10%

Conference Proceedings for Computer Soceity of India
by Computer Soceity of India

15%

Professional Collaboration With Purpose Teacher Learning Towards Equitable and Excellent Schools
by Amanda Datnow and Vicki Park

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Foundations Of Advertising — Theory And Practice

by K.C. Sethia S.A.Chunawalla