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Foundations of Advertising — Theory and Practice

	Foundations Of Advertising — Theory And Practice by K.C. Sethia S.A.Chunawalla
	Price : Rs 545.00
	Your Price : Rs 474.15

If someone were to ask me to autograph the 1st edition of this book published in 1985, I would oblige the person but would point out that it is no longer sensible to use an antiquity. So much has changed in the last two decades. It surpasses the entire body of knowledge in this field accumulated since 1905, the year from which advertising has been practiced here in India. The metamorphosis has been captured by the authors in successive editions, climaxing in the present seventh edition which presents a full blown entity of this subject in all its majesty. It covers the marketing, psychological, communicational, creative and production aspects of advertising. It also covers the important topic of media management. There are chapters on measuring advertising effectiveness and marketing research. It also pays its tribute to the stalwarts working in this field. To sum up, it is a complete and comprehensive text book on advertising.ISBN - 9789350245996

Pages : 744