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	Strategic Planning And Business Policy by R. Nanjundaiah , S. Ramesh
	Price : Rs 950.00
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ook Summary of Strategic Planning And Business Policy
Table of Contents

Introduction
Overview of Strategic Management Assessing the External Environment: Situation Analysis “ Opportunities and Threats Analysis “ Some Indian Cases
Technological Forecasting
Internal Analysis of the Company “ Key Success Factors “ Competitive Advantage
Industry Evolution Process and Competitive Advantage
Strategic Planning Department “ Indian Case Studies
Merger (Takeover-Entry into New Business) “ India Case Studies
Expansion Strategy “ Growth Strategy
Role of Top Management “ Task of Top Management
Functional Areas Structure “ Marketing, Finance, HRM, R&D and Production
Production Management
Financial Planning “ Capital Budgeting
Systems Approach to Personnel/HRM
Marketing
Annual Objectives and Budgetary Control and MIS
Organisational Behaviour ISBN
9788178662381

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