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This book combines well-researched theory and a practioner`s view. It knits within its chapters, the various motifs of an entrepreneurship weave right from opportunity identification to growth strategies. It has its emphasis on the Indian context, but includes best practices from around the world. The book has numerous tools, checklists, caselets, case studies and exercises.
Features
The book anchors in ground reality, the proven theories in the domain of Entrepreneurship
Written from the Indian context the book provides invaluable insights into what works and what doesn`t in India
Written from a practitioner`s perspective the book contains checklists, tools and techniques for starting and scaling
Concepts are clearly elaborated with examples, illustrations and exhibits
Contains over 36 Entrepreneurial profiles, 100 Facts and information, 18 caselets and 4 full length cases
Chapter end assessments that guides knowledge assimilation
About The Author
Raj Shankar is a thinker, researcher, author and teacher of strategy and entrepreneurship. As the founder of ichiban Business Consultants Pvt Ltd, Raj Shankar works closely with SME owners to enable them negotiate startup and growth challenges. He is also a NEN - Goldman Sachs certified faculty mentor. An avid reader and writer he divides his time between his teaching engagements and consulting for small businesses. Raj Shankar holds a Masters in International Business from Symbiosis Institute of International Business, Pune. Raj can be reached at ichiban.raj@gmail.com ISBN
9788182092693
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Pages : 595
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