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Information Technology for Retail is a comprehensive book for students pursuing postgraduate and undergraduate courses in retail management.
The book elaborates on the functions and sub-functions of retailing and how information technology (IT) and information systems (IS) facilitate retail operations. The concepts have been explained with the help of a sufficient number of examples, caselets, tables, and figures.
The book provides an in-depth coverage of technology concepts, products, and solutions being currently applied to contemporary retail business. It covers automatic identification and data-capture systems, modern electronic payment methods, specialized electronic point-of-sales hardware and software, mobile devices based point-of-sales transaction systems, and retail-specific enterprise solutions. The exhaustive coverage facilitates the understanding of the applications of IT in retail to gain competitive advantage.
With its problem-solving approach and user-friendly presentation, the book will also be useful for managers involved in decision-making and implementing solutions for retail businesses.
ISBN
9780195697964
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Pages : 416
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