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  Customer Equity: Building an Managing Relationships as Valuable Assets
 

Customer Equity: Building An Managing Relationships As Valuable Assets

by Robert C. Blattberg , Gary Getz , Jacquelyn S. Thomas

  Price : Rs 2200.00
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  Book Summary of Customer Equity: Building an Managing Relationships as Valuable Assets
Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company. ISBN
9780875847641
 


Pages : 288
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