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At 13, Michael Dell was a young man with a knack for taking apart his Apple II computer and an ambition to run a business. Today, just 20 years later, after becoming the youngest CEO in history to head a fortune 500 company, he leads one of the most profitable and innovative organizations in the world.
Michael Dell relates the remarkable story of Dell Computer`s rise to success. Beginning in his college dorm with $1,000, he set out to beat IBM at their own game, created the direct-sales model (a Dell hallmark) and pioneered customer support, combining it with unrivalled speed to market and a fierce commitment to product quality and performance. But the story of Dell Computer is no fairy tale-along the way Dell made mistake and learned some hard lessons, emerging stronger as a result.
In Direct from Dell Michael Dell shares his innovative strategies and perspectives and reveals nothing less than a new model for doing business in the information age. Direct from Dell is both an extraordinary business success story and a manifesto for revolutionizing any industry.
ISBN 9781861975577
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Pages : 256
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