| |
Book Summary of Serious Play: How the World`s Best Companies Simulate to Innovate
Schrage, who argues that models provide insight and troubleshooting techniques, shows how to use models, prototypes, and simulations to create breakthrough innovations.
Successful Innovation Demands More Than a Good Strategic plan; it requires creative improvisation. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost-effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets.
Author Michael Schrage is one of today`s most widely recognized experts on the relationship between technology and work. His trenchant, witty columns and bestselling books on innovation are read -- and used -- by managers and technologists alike. In Serious Play, Schrage argues that the real value in building models comes less from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itself. Technological models can actually change us -- improving the way we communicate, collaborate, learn, and innovate.
ISBN
9780875848143
|
| |
Pages : 244
|