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  Reputation: Realizing Value from the Corporate Image
 

Reputation: Realizing Value From The Corporate Image

by Fombrun

  Price : Rs 2200.00
  Your Price : Rs 1980.00
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  Book Summary of Reputation: Realizing Value from the Corporate Image
Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity. ISBN
9780875846330
 


Pages : 456
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