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Drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sony`s inner sanctum, John Nathan pulls the veil from one of the world`s most successful and secretive corporations. He uncovers persuasive evidence that Sony`s biggest triumphas, from colour TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of Columbia pictures, stem from a web of intense relationships that have always characterized its top ranks. He etches incisive portraits of the company`s famously enigmatic cofounder, Akio Morita; it`s patrician autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyki idei.
With authority and wit Nathan dispels the myths that surround Sony and crafts an unparalleled corporate drama.
˜An indispensable book for all students of Japanese business and the electronics industry.`
ISBN 9781861975799
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Pages : 402
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