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At the end of 2007 the global online population was around 1.3 billion. Projections suggest that figure will have reached 1.8 billion by 2010. In the developed world internet access is becoming ubiquitous, and the widespread availability of "always-on" broadband connections means that people are now going online daily, to do everything from checking their bank statement to shopping for groceries and playing games.
Digital technology will become an integral part of any company`s commercial strategy, and Understanding Digital Marketing is an essential book showing companies the way forward. Issues covered include:
¢ strategic thinking ¢ building a website ¢ search engine optimization ¢ website intelligence and ROl ¢ e-mail marketing ¢ social media ¢ online PR and reputation management ¢ affiliate marketing and strategic partnerships ¢ digital media creative ¢ future trends
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information, but how we interact and communicate with one another on a global scale.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. This compelling new title demonstrates to readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future.
Understanding Digital Marketing will help readers:
¢ choose online marketing channels to get their products and services to market
¢ understand the origins of digital marketing and the trends that are shaping its future
¢ achieve the competitive edge to keep them ahead of the pack
The book explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Essential reading for both practitioners and students like, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give you the tools to utilize the power of the internet to take your business wherever you want it to go.
ISBN 9780749456856
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Pages : 288
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