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Experiential Marketing : Myths and Realities

	Experiential Marketing : Myths And Realities by Subhashini Kaul
	Price : Rs 395.00
	Your Price : Rs 355.50

Marketing periodically makes huge changes in its course. Managing consumer experience is the key differentiator in the future for business organizations. However, little is understood about the principles of Experiential Marketing though several uninformed and partially informed opinions abound across the globe.

This book describes the key principles of Experiential Marketing. It has been written with both marketing practitioners and marketing students in mind. It lists the myths and realities of EM. Myths are exploded using critical thought and logical questioning about practical applications. Realities of EM are stated clearly, so that a reader can appreciate both the scope and the limitations of EM. The simple enunciation of EM principles in this book will help a marketer to plan and execute EM in his or her organization. The numerous examples clarify how EM can be applied effectively to all spheres of marketing ” from executing the smallest of marketing tactics to designing the grandest strategic growth plans. For marketing students and academics, the theoretical premises of EM are briefly but well described in this book with copious references. Teachers can use this book and references to design a new elective in EM. Students can use this book as a stepping stone to set their research agenda in the field of EM.

ISBN 9788130914756

Pages : 116