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Introduction to Communication Studies

	Introduction To Communication Studies by John Fiske
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Book Summary of Introduction to Communication Studies
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver`s "Communication Theory" to Saussure`s structural linguistics and Peirce`s "Semiotics," He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings. isbn
9780415046725

Pages : 224

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