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Business is becoming increasingly complex and sophisticated, requiring an ever widening range of skills to manage it. More and more people are coming to see an MBA as one way to acquire those skills.
Pocket MBA is aimed at three main groups of people: those who are thinking of going to a business school, those who have never had the time or opportunity to do so, and those who already have an MBA but who want to bring themselves up-to-date on new developments in the field. It is a concise field to management thinking and methods, and contains:
Essays on management education, management literature and the MBA of the past and of the future.An A-Z of key terms and concepts from Activity-based costing and B2B, Through Differentiation and Disintermediation, Marginal cost and Market value added, to vision and Zero-base budgeting.Wide-ranging appendices including lists of leading business schools, leading management consultants and recommended reading
ISBN 9781861972569
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Pages : 236
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