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Description: Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:
¢ the role of public relations in organizations;
¢ starting the planning process;
¢ research and analysis;
¢ setting objectives;
¢ publics and messages;
¢ strategy and tactics;
¢ timescales and resources;
¢ evaluation and review.
Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.
By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Chartered Institute of Public Relations, this book is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Contents: Planning and managing can be fun! ¢ Public relations in context ¢ Starting the planning process ¢ Analysis ¢ Setting objectives ¢ Knowing the publics and messages ¢ Strategy and tactics ¢ Timescales and resources ¢ Knowing what you`ve achieved: evaluation and review
About the Author: Anne Gregory is one of the UK`s leading public relations academics. She is Head of the School of Business Strategy and Assistant Dean of Leeds Business School, a faculty of Leeds Metropolitan University. Before becoming an academic, Anne spent twelve years in public relations practice and has experience at a senior level both in-house and in consultancy. She remains involved in consultancy work and is a non-Executive Director of Bradford Community Health Trust with special responsibility for communication issues.
Target Audience: Students of public relations, practitioners or managers.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175543409
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Pages : 192
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