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Description: Effective Personal Communication Skills for Public Relations analyses how to transform your communications by managing the way you think, act, create messages and network. Covering the ˜soft skills` of communications practice, it identifies the key elements used by outstanding communicators.
This essential guide offers practical advice and guidance on understanding new trends and challenges facing communicators, particularly in the use of word-of-mouth, networking and branding.Effective Personal Communication Skills for Public Relations includes information on:
¢ understanding how to make communications happen;
¢ the processes underpinning negotiating skills;
¢ conflict resolution;
¢ effective client management;
¢ how communications operate;
¢ how you are a ˜living brand`;
¢ viral communication;
¢ how to network and create networks
¢ how to make messages achieve change.
It is also packed with exercises, checklists, examples and practical tips to help you to formulate a winning communications strategy.
Contents: Introduction ¢ Your inner brand “ who you are ¢ Your communications quotient “ your thinking resources ¢ You and your interpersonal skills ¢ Creating messages, memes and ˜spinning` ¢ The message is the medium “ making your communications brand-friendly ¢ Triggering your message to achieve change ¢ Adapting your message to your networks “ word-of-mouth and word-of-click, your viral friends ¢ Your networks ¢ Managing your networking ¢ The power of context “ managing the environment for your communications ¢ Bringing it all together
About the Author: Andy Green is a Fellow of the CIPR and is a leading expert on communications and creativity. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN Communications and creativity consultancy creativity@work. He is also the author of Creativity in Public Relations.
Target Audience: People seeking to enter the public relations profession and the large band of existing PR professionals.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175543379
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Pages : 240
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