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"˜What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?` *This book is about a special kind of persuasion: ˜flipnosis`. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn`t just turn the tables, it kicks them over. *From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill “ via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other “ Kevin Dutton`s brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion."
ISBN : 9780099505624
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Pages : 400
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